Purity Over Promises

In an age where skincare brands race to claim accelerated results, HADA LABO’S hydrating lotion stands uniquely poised. Revered for its natural and skin-friendly formulation, there was still a challenge: bridging a gap in perceived efficacy. But HADA LABO isn’t looking to join the clamor of over-the-top claims.

Instead, they’re emphasizing their commitment to purity and efficacy. Their strategy focuses on offering the purest, most potent ingredients, customized specifically for various skin types.

In doing so, HADA LABO aims to resonate with those who prioritize authentic care over sensationalized promises.

HADA LABO offering the purest, most potent ingredients, customized specifically for various skin types. In doing so, HADA LABO aims to resonate with those who prioritize authentic care over sensationalized promises.

Smile in Our Own Rhythm

In the ‘90s, the CONVERSE JACK PURCELL line was the footwear choice for the young at heart. Embodying freedom, distinctiveness, and a fiercely independent spirit, these shoes were more than just a fashion statement.

Today, CONVERSE aims to reintroduce Jack Purcell to a new generation.
But instead of merely repositioning it as a lifestyle accessory, the brand is leveraging the “Made by Them” platform. This platform merges the iconic legacy of the shoe with contemporary beliefs and values.

The message is crystal clear: CONVERSE JACK PURCELL isn’t just about style; it’s a shoe that aligns with and amplifies your personal ethos. Wear them and make a statement about who you are and what you stand for.

CONVERSE JACK PURCELL isn’t just about style; it’s a shoe that aligns with and amplifies your personal ethos. Wear them and make a statement about who you are and what you stand for.

Reigniting Youth Engagement

Today, CONVERSE continues to prioritize this co-creation, ensuring consumers don’t just wear their shoes but also share in their story.

CONVERSE ALL STAR, a hallmark of the ‘70s and ‘80s, felt its connection with younger generations fading. To reestablish its presence, the brand knew that a standard local campaign wouldn’t suffice. They needed innovation that resonated culturally.

Instead of dictating a narrative, CONVERSE turned to the youth. They aimed to understand their barriers and societal expressions. The result? “Made by Them”,a platform that empowered the youth, allowing them to craft the brand’s story from conception to production.

The philosophy was simple: instead of handing the brand to consumers, involve them in its essence.

More than Just a Repellent, It’s a Daily Essential

SOFFELL, the trusted anti-mosquito repellent, is on a mission to broaden its horizons. But rather than merely touting its benefits, the brand delves deep into the subtle nuances of consumers’ daily lives. SOFFELL understands that success is more than just how well the product works; it’s about truly integrating into the everyday micro-moments of its users.

By understanding and engaging with these minor yet significant movements, SOFFELL is positioning itself not just as a repellent, but as an indispensable part of daily life. In this strategy, SOFFELL seeks to ensure that consumers don’t just recognize its utility, but view it as a true daily essential.

SOFFELL seeks to ensure that consumers don’t just recognize its utility, but view it as a true daily essential.

Adapting in Hard Times

As the COVID-19 pandemic swept across the globe, many industries found themselves in uncharted territories. One such brand, BLEND 285, Thailand’s renowned whiskey powerhouse, grappled with unprecedented challenges.
With all their usual brand activities halted, outlets shuttered, and home consumption curtailed by governmental regulations, the road ahead seemed daunting.

But BLEND 285 was not about to remain stagnant. Recognizing the importance of staying relevant, the brand pivoted with a nimble strategy. They unveiled a limited edition campaign aimed at ensuring the brand remained top-of-mind for consumers. This digital-first engagement platform saw collaborations with prominent artists, resulting in exclusive merchandise, videos, and captivating content.

In a world brought to a standstill, BLEND 285’s innovative approach ensured they remained part of consumer conversations, demonstrating resilience and adaptability in trying times.

In a world brought to a standstill, BLEND 285’s innovative approach ensured they remained part of consumer conversations, demonstrating resilience and adaptability in trying times.

Proud with Pride

To celebrate PRIDE month in 2023, CONVERSE encourages the younger generation to feel comfortable and proud of their identities.

This campaign isn't focused on individual rights but rather on everyone’s right to be who they are and who they wanted to be. CONVERSE stands for pride in oneself and invites everyone to join in a world free of gender boundaries and judgments.

CONVERSE stands for pride in oneself and invites everyone to join in a world free of gender boundaries and judgments.

Brightening over Whitening

The skin care world
is tough, especially in the whitening market where big brands spend loads to get noticed. But MELANO CC, a vitamin C-based gel, decided to play it smart. Instead of just calling it “whitening”, they named their product “Brightening Gel”.

This isn’t just about light skin; it’s about healthy, glowing skin too. To share this idea, MELANO CC worked with digital artists to tell a story about the brand and its users. In a busy market, MELANO CC found a unique way to shine.

MELANO CC worked with digital artists to tell a story about 
the brand and its users. In a busy market, MELANO CC found a unique way to shine.

From Famous Egg Tarts to Bangkok’s comfort Premium Bakers

In the early 2000s, KANOM's name was synonymous with the delicious egg tarts that swept across taste buds. However, in a bid to resonate with contemporary consumers, KANOM realized the need for evolution. It wasn’t just about the iconic egg tarts anymore; it was about capturing the essence
of Bangkok’s rich bakery culture.

Shifting gears, KANOM expanded its brand identity. From being celebrated solely for its egg tarts, the brand metamorphosed into ‘Bangkok Baker’, emphasizing not just tradition but also premium quality. Their offerings now encompass a variety of comfort bakes that epitomize the city’s bakery delights.

Today, KANOM stands
not just as a reminiscent name from the past, but as a go-to destination for those seeking upscale, comforting Bangkok bakery treats.

KANOM stands not just as a reminiscent name from the past, but as a go-to destination for those seeking upscale, comforting Bangkok bakery treats.

Reviving a ‘70s Classic with a Flavorful Twist

HARTBEAT KYOHO, a candy icon of the ‘70s, is eager to make a splash in today’s bustling candy market. While modern candies often woo consumers with innovative textures and scents, HARTBEAT KYOHO is setting its sights on pioneering the realm of taste.

Their newest offering, “HARTBEAT KYOHO”, showcases this approach brilliantly. By infusing the bold Kyoho flavor into a single candy piece and complementing it with dual textures, they’re ensuring a sensory experience like no other. This move shifts the brand’s narrative. No longer is HARTBEAT KYOHO just a nostalgic nod to the ‘70s or recognized for its heart-shaped design; it’s now an emblem of flavor adventure and excitement in the candy world.

No longer is HARTBEAT KYOHO just a nostalgic nod to the ‘70s or recognized for its heart-shaped design; it’s now an emblem of flavor adventure and excitement in the candy world.

Elevating Everyday Moments with a Sophisticated Twist

JOHNNIE WALKER, the esteemed Scotch whiskey brand, has long been associated with luxury and special occasions.

However, in a move to resonate deeper with today’s consumers, JOHNNIE WALKER set its sights on being a part of more casual moments too. But how does a brand, deeply rooted in prestige, seamlessly integrate into day-to-day celebrations? The answer lay in a novel collaboration.Partnering with visionary digital artists, JOHNNIE WALKER began to reinterpret various everyday occasions, adding its unique touch.

By showcasing these moments in a distinct JOHNNIE WALKER manner, the brand aimed to elevate them, blending the casual with the sophisticated.This inventive approach ensures that JOHNNIE WALKER is not just reserved for grand celebrations but also fits perfectly in modern, everyday moments, making them a touch more refined in tune with contemporary tastes.

JOHNNIE WALKER is not just reserved for grand celebrations but also fits perfectly in modern, everyday moments, making them a touch more refined in tune with contemporary tastes.